Online Marketing and Social Media
Getting the biggest bang for your buck!
So now you've got your beautiful site, how are you going to shout about it? Google AdWords? Facebook pages? Twitter hashtags? Instagram accounts? Everyone will tell you that you must be "on social media" but what does that really mean and in your busy life, where should you focus your energy.
We've got a lot of experience of online marketing as we as social media. For example on of our Facebook pages has more than 18,000 passionate followers. But unfortunately, we've also learned that it's easy to waste time and effort on campaigns with little or no measurable results.
We can offer you advice on the platforms to focus on (which will depend somewhat upon your product), how to set up and run optimised pages and campaigns and then analyse the results to continuously improve them. We'll even run the campaigns for you if you'd like.
Great to kick start traffic to your site but the return depends very much upon targeting and keywords.
A pages with no fans is a lonely place. But a page with hundreds of fans that don't spend with you is just as pointless. Shopify enables you to run very targeted product-level Facebook campaigns.
Instagram is probably the new platform of choice for SME eCommerce sites around the world and is growing rapidly in SA. We can help you build your followers.
Isn't YouTube just about videos of funny cats? No. It's one of the most powerful tools to market your products - either through effective product demos or targeted advertising banners.